About

I am an established professional with 15 years of design and marketing experience in print, digital and video creative. I possess in-depth experience in art direction and project management. I am a hands-on art director with enthusiasm and a strong ability to conceptualize designs and lead designers. Supervising and mentoring a team of designers and copywriters with varying skillsets is where I truly excel. I enjoy the creative process from conceptualizing through implementing a complete design strategy. 

 

 Experience

Art Director  | Tribune Publications at the Baltimore Sun Media Group

July 2012 —  Present

  • Serving as the creative brand lead on advertising, photography, digital and video related marketing communications for the Baltimore Sun Media Group, in–house advertising agency for the Baltimore Sun newspapers – 30 total, magazines and websites.
  • My specialty is keeping our brand identity and messaging clear and distinct across all our advertising. 
  • Direct the development of creative advertising for BSMG as well as a diverse variety of advertisers.
  • I am adept in the conceptual process generating multiple initial concepts into a single effective design solution.
  • I communicate with the marketing brand manager to ensure projects are being completed according to schedule and specifications.
  • I lead creative strategy meetings to stay informed of current initiatives and objectives and to provide creative guidance and assistance.
  • Collaborate with other departments to achieve high-quality designs for both internal and external projects.
  • I manage project schedules and direction for a team of eight graphic, video, and interactive designers.
  • I enjoy my role as a mentor to the designers by providing developmental opportunities, performance reviews and evaluations as well as overall day-to-day supervision and direction.
  • Set expectations and standards along with building a culture for creative team attitude, behavior, teamwork and professional development.
  • Lead accordingly, conveying the vision and values of the enterprise. I provide quality control, including proofing, reviewing, measuring and evaluating creative team members and their work.

 

 

Senior Graphic Designer | Tenable Network Security

August 2011 — May 2012

  • Sole in-house designer for a leading network security company specialized in preventing cyber terrorism across both federal and commercial systems
  • Implemented a complete re-branding of the company’s website, datasheets, trade show designs, and power point templates
  • Coordinated with product managers and trade show staff to develop a consistent design that would convey the message that Tenable was the most-trusted and most-valued security monitoring software in the industry
  • Prior to my beginning work at Tenable the company’s design lacked consistency and professionalism in their designs. I brought my years of experience in corporate B2B design to work with the projects that were currently under production to give the company and overall consistent image.
  • Saved Tenable valuable dollars by developing and coordinating print projects in the U.S as well as Europe for a variety of trade show needs
  • While at Tenable also managed and directed additional design work to an external agency.

 

Senior Graphic Designer & Marketing | TESSCO Technologies

July 2007 — August 2011

  • Managed, designed and implemented marketing campaigns from inception through to finished product as well as brainstormed intriguing, high-level campaigns for new product rollouts.
  • Coordinated with multiple individuals within the production process to move projects along smoothly in a timely manner.
  • Consulted with product specialists and leadership members to design campaign messaging for desired audiences.
  • Adopted my already extensive knowledge of style sheets to layout a 38 page external publication entitled “The Wireless Journal”. This publication is an informational newsletter the wireless industry and was mailed out bi-monthly to 40,000 customers.
  • Developed graphical campaigns for our progressive mobile device accessory to be used on TESSCO’s website, email campaigns and social media and tracked their effectiveness using Salesforce.com. 

  

Marketing & Creative Director | Russel Automotive Advertising Agency

November 2002 – May 2007

  • Solely responsible for all the advertising for five distinctive, automotive franchises
  • Implemented monthly media budgets of 100K+ for the entire dealer group
  • Coordinated marketing plans across multiple marketing channels such as events, social media, trade advertising, and advertiser/client programs
  • Developed all creative messages for print, television, radio and Internet advertisements for the entire dealer group
  • Negotiated annual media contracts for all advertising
  • Monitored and developed prospective customer and current customer databases for monthly mail and email campaigns
  • Responsible to oversee retention marketing and overall life-cycle communication and promotions
  • Constantly monitored competitor advertising and performance within the market. I worked with various dealerships to conduct customer media surveys, analyzed results and adjusted media buys accordingly.
  • Developed innovative tactics to attract new customers with direct marketing resources
  • Supervised and managed an advertising assistant.
     

Graphic Designer & Web Site Designer | Coldwell Banker Residential Brokerage

May 2001 – September 2002

  • Developed corporate identity through, promotions and advertising
  • Worked closely the creative director to brainstorm new campaigns and to expand on the design of existing programs
  • Designed identities, advertising and promotions for the company-wide staff of real estate agents and mangers
  • Coordinated with the web designer to coordinate and complete a new web site design projects as well as updates 

 

Graphic Designer | Dixon Designs

September 2000 – April 2001

  • Coordinated and produced of identity packages for multi-national companies
  • Designed full color brochures, advertisements, and promotional materials
  • Developed the design of several web sites
  • Worked on project coordination and design in a group three other designers
  • Communicated directly with clients on project development and job estimating

  

Art Director & Web Designer | Aramark - University of Delaware Dining Services

January 1999 – September 2000

  • Designed and produced a variety of four color process brochures, advertisements, menus, flyers, signs, promotions and related print materials for 18 various dining locations on campus.
  • Responsible for the production of designs, approval and print purchasing for the department
  • Supervised and coordinated the work of two other interns
  • Developed, designed, and managed three University of Delaware Dining Services web sites

 

Skills

  • Advanced working knowledge of the following design programs: 
  • CS5-InDesign, Illustrator, Photoshop, Acrobat Pro and QuarkExpress
  • Experience working with Dreamweaver, HTML, CSS and animated GIFs
  • Significant knowledge of MS Office: Outlook, Explorer, Excel, Word and PowerPoint
  • Thorough knowledge of project development and design process.
  • Capable of coordination the production of print, digital and video media
  • Progressive project management skills and a strong working portfolio
  • Macintosh savvy but I also have a strong working knowledge of PC platforms
  • Strong organization and time management skills
  • Technology savvy, ability to acquire and apply technical skills rapidly
  • Numerous relationships with professionals providing printing and media production resources
  • Experience working with international vendors
  • Posses excellent, time budget and resource management skills
  • Ability to work under tight deadlines and prioritize across multiple projects 
  • Ability to work and thrive in a team environment
  • Strong attention to detail and orientation towards accountability
  • Excellent verbal, written, presentation and organizational skills
  • Strong negotiation skills with outside contractors and vendors
  • Professional personnel management skills
  • Ability to represent the company at industry events
  • Enjoy working in a fast paced environment.

 

Education

Academy of Art University

Masters of Art Degree - Art Direction, Fall 2008 - Present 

Millersville University of Pennsylvania

Bachelor of Science, Graphic Design, 1993 – 1997